Marketing Strategies Proposal Essay Example | Topics and Well Written Essays - 750 words

Marketing Strategies Proposal - Essay Example They strive to create and maintain good relations with their customers all the time (Kerin, et al, 2006). Researches carried out recently indicate that most people hold the company image very high. The Apollo Group explains that most people showed their satisfaction to the locations of the company stores as well as the stores’ atmosphere. Moreover, they embraced the company’s selection of products by agreeing that they got the value of their money. Though many people expressed a feeling of dissatisfaction when it came to the display of the merchandise, they concurred that the merchandise they bought gave them contentment. Quite a good number of the customers felt that the company’s customer representatives related to them well although they never had enough knowledge in their field (Kerin, et al, 2006). Finally, the research indicated that majority of the customers were in favor of the company. From the data provided from the study one can generally say that the company has a good position in the market. The Apollo Group suggests that at least majority of the customers were contented with most company products and services. From the study, one can conclude that the company has embraced customer satisfaction through provision of a variety of products, making the stores convenient to the customers, provision of valuable goods and creating a customer friendly environment within the stores. Unfortunately, the company has its weaknesses as well for instance the display system which is a very strong marketing strategy was criticized (Kerin, et al, 2006). Moreover, the company’s customer representatives seem not to be giving their customers sufficient information that they need. The studies conducted recently about the company seem to portray similar characteristics. Kerin, et al (2006) suggests that generally almost all of them indicate an overall satisfaction with the company with the most praised company trait being production of a