Recent trends in Marketing Essay

Inauguration by a credit In this, the celebrity be fetchs a brandambassador of the hospitality whole and frankincense it leads to creating an image of the eatery. The inauguration leads to an indirect advertisement in the newspapers making k promptlyn battalion that the eating house has been inaugurated by this celebrity. For example Food Star restaurant in Bandra-Khar ara inaugurated by Actor Salman Khan dished the restaurant in commercialiseing its image. Sandwich Man This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and food market the restaurant to the masses who materialize by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct selling through by the restaurant directly to individuals without the help of any electronic or non-living medium. For example McDonalds uses this conc ept of Sandwich manAdvertisement in Magazines and newsprint Often restaurateurs and hoteliers try to invite different fare critics so that they arouse write good reviews in nearly the restaurant and hotelier. In this the restaurant or hotel is marketed using a print medium and thus gets a good amount of audience who might be aim a potential customer of the restaurant. For example Magazine like Good Food and sunshine Times. ad via Phone Customers are often given feedback forms after they are done with the meal. In which they feed in their mobile nos and besides other expand. In this process, the restaurant will store the details of the customer in a true database and will try market the restaurants variant discounts or food items through the medium of SMS to the customer. This is basically a form of retaining the customer.For Example Rajdhani Restaurant In-Store Media In-store media the restaurant uses television or radio set within the restaurant and tries to re-capture the interest of the customer to order more food. The in-store media informs sometimes about the menu of the restaurant and or it dear keeps playing the television set advertisement of the restaurant. For example McDonalds in certain(prenominal) malls of foreign countries Outdoor publicizing In outdoor advertising, the restaurant tries to attract people by just placing an information board about certain discount or certain shock in the restaurant.For example Every Saturday, Krishna Chhaya Restaurant in Khar has buffet service for Lunch. Online Restaurant Info Guides Various siteslike zomato.com, mouthshut.com and burrp.com are sites where people can get all the information of the restaurant and also of the reviews of the customers who bedevil visited that restaurant. This online restaurant guide is one of the most popular techniques in market of restaurant. Food fiesta In food festival, the restaurant will come up with a certain engaging of theme for a certain period of day s. This theme includes the restaurant staff wearing clothes fit in to the theme and also the food being prepared based on that theme. For example Barbeque Nation came up with African Food Festival in May 2012 Restaurant/ Hotel Website Now-a-days, all kind of restaurant and hotels look at come with their own websites. These websites include the various products, services, locations etc. The customers can as yet order food through these websites which gets home delivered. This is a popular technique used in advertising wherein the restaurant by itself advertises providing its information. For example www.mcdelivery.com, www.kfc.com. resound and E-mail Marketing Restaurateurs create a database of all their past customers and also the potential customers and they keep on trying to attract them back to the restaurant through phone communication or e-mailing them. They call or netmail them and inform them of the various new products or discounts available. For example e-mails of disco unts on braggart(a) pizza orders from dominos. Guerrilla Marketing Guerrilla marketing is an advertising outline that focuses on low-cost unconventional marketing tactics that yield utmost results. The original term was coined by Jay Conrad Levinson in his 1984 book Guerrilla Advertising. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about making customers ramp and create a buzz among them. Take- away Menu Often when food is home-delivered, the parcel also includes the take-away menu. This take-away menu is a kind of marketing done by the restaurant to advertise itself with recent changes in done to the menu. For example The pizza box of dominoes also has a take-away menu stuck on it. Movie Theatre Advertising In this, restaurant tries to advertise itself in topical anaesthetic theatres to attract the potential local customer.For example the Lakara restaurant of Punjab sweets in Bandr a West is advertised in the local multiplex named GaietyGalaxy. Transit advertising In this, the vehicles delivering food are painted with certain logo and contact info of the restaurant, so that people can view and save the contact info of the restaurant and thus order from them. This is a form of indirect advertising. For example Pizza hutch bikes have the contact no painted on the back container of the bike. voucher Cards Coupon cards and vouchers are given through various ways to customer and thus to utilize these coupons the customer will come to the restaurant. This technique is applicable to new customers as well as oldish customers. Popular fast food joints use this technique every now and then. For example Smokin Joes pizza often has menu cards alter with coupons.Television Advertising In this form of advertising, restaurant and hoteliers can market their products and services to a large amount of people and thus help in creating awareness about the brand. For example Do minoes 30 proceeding or less advertisement is advertised on television. Sponsoring Social Events This technique of marketing a restaurant is used when it has opened up in a local area and trying to create awareness about itself. For example Krishna Chhaya Restaurant in Khar West sponsors the college festival Utkaarsh of Khar Education social club college of Commerce and Economics. Discount on Large Orders This attracts customers who would like large orders or prefer catering service. For example Biryani being sold in kgs. give-and-take of Mouth Publicity This is a form of indirect publicity whereby the restaurant provides good service to the customer and also expects that the customer might gap on a good word about the restaurant in the market. Restaurant and hotels try to maintain a database whereby they take information from customer through question that Will they be coming back to the restaurant?Will they recommend the restaurant to their friends or family? Asking new custome rs, from where to got to pick out about the restaurant? (with options of friends, family, newspaper etc.)WEBLIOGRAPHYhttp//www.restoconnection.com/guerrilla-marketing-put-to-good-use-by-restaurants www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/ http//www.creativeguerrillamarketing.com/guerrilla-marketing/creative-uses-of-stickers-in-advertising/ http//smallbusiness.chron.com/effective-marketing-plan-hotel-restaurant-industry-43767.html http//www.buuteeq.com/hotel-marketing-planwww.mcdonalds.comwww.wikipedia.comwww.foodnetwork.com/magazine.htmlwww.zomato.comwww.mouthshut.comwww.burrp.comwww.pizzahut.com