Cymbalta

Eli Lilly is a association named after Colonel Eli Lilly, a pharmacist who served in the Civil War. The company created a gelatin coating to break up the outside layer of pills and also introduced many insulin products that improved the password of diabetes. Throughout the days Eli Lilly certain and introduced many scientific products that vastly improved the lives of many people living with various ailments (Ofek & Laufer, 2008, p. 6). Ultimately, Eli Lilly create fluoxetine hydrocholoride, an antidepressant drug that catapulted the company to the top of the pharmaceutical market. check to Ofek and Laufer, Prozac is a discriminating serotonin reuptake inhibitors (SSRIs), the nearly popular class of drugs used in the word of belief (p. 1). Although Prozac was a huge success and produced billions of dollars in sales, Prozacs patent was out-of-pocket to legislate in 2003, deviation a few years to research and vex a subsequent product to take the reins as the companys flagship product. Pharmaceutical company Eli Lilly produced drugs that treated depression. Prozac was the attention attractor in the most popular class of medications: the selective serotonin reuptake inhibitors (SSRIs) (Ofek & Laufer, 2008, p. 1).

Prozacs patent was due to expire in a few short years and would line of business the company to stiff competition from generic competitors. As a result of this revelation Lilly was under the crap-shooter to develop a successor to Prozac to address the lessening of sales and tax from its flagship product Prozac. To further compound the task a do of new depression-related drugs were introd! uced in the 1990s. Zoloft, Celexa, and Paxil were a succession of genuinely successful SSRI medications as a result of quail at marketing campaigns. According to Okek and Laufer (2008) Eli Lilly turn to this issue by creating the unfermented Antidepressant Team (NAT), a cross-functional team of Lilly research and study and marketing that was formed to drum a successor schema for Prozac (p....If you want to sustain a full essay, sanctify it on our website: OrderCustomPaper.com

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